Selling the fix, not the lesson
We set out to teach people how to pose. They wanted the finished photo. What PoseUp taught me about the distance between what a product teaches and what it delivers.
Writing
Essays on behavior and product
One idea from cognitive science per piece, applied to a decision I actually made, with what the data said afterward. The first pieces are being written now — each entry below is a real draft, not a placeholder promise.
The feeling of progress
Calorie counters don't make people lose weight, and brain trainers don't make people smarter — yet both categories thrive. On the gap between felt progress and measured progress, and what it's fair to build on it.
Onboarding is a measurement instrument
Completion, not answer quality, turned out to be the binding constraint in Selfmap — and every onboarding flow since has been designed like an experiment protocol first, a funnel second.
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